Telemundo Media recently unveiled its new vibrant and powerful brand identity, “The Power of T,” the first rebrand in over a decade. The new brand's essence, “Latino Soy/Aqui Estoy,” captures and reflects the duality of the Hispanic identity, balancing the strong connection of the network's audience's Latin roots with their contemporary mindset of living in the United States. It celebrates Hispanic culture and Telemundo's content, attracting viewers to a new promise in Spanish-language television that respects its audience and delivers high-end quality across all touch points, from programming to promotion. “El Poder de T” or “The Power of T” celebrates not only the impact and influence of the Telemundo Media brand, but also a unique and reflexive relationship with viewers that is signature to Telemundo. This new campaign features talent at the heart of its new brand, the network introduced a modern, bold, sexy look, full of the attitude and emotion that defines the new Telemundo.
Take a look at the new idents of this new campaign: